The progam for SEO professionals

If you ask someone who doesn’t know a lot about search engine optimization what they expect to get out of it, they’ll mention things like more traffic, more impressions, and of course, more sales, all on a timeline of immediately.

But if you’ve been in the business for any time longer than a week, you know this isn’t realistic. SEO goals require patience and consistency – largely because there’s a whole lot of things that you can’t directly control. 

But goals are important to any business, not just because they can help you determine an initiative’s success or failure, but because they provide a sort of roadmap to follow. They should be measurable to give you insights into what’s working – and what’s not, so you can make adjustments as needed. Unlike vague and generalized goals like “get more traffic,” specific goals hold you accountable and give you a real target to shoot for. 

But if you’re not a veteran SEO professional, you may have trouble figuring out what exactly these goals should be and how long it should take you to achieve them. That’s where I can help.